BACKGROUND:
No matter how healthy our diet or lifestyle is, there are many factors that require us to give our body a chance to refresh and remove anything that could be holding us back from experiencing superior health and long lasting vitality.
No matter how healthy our diet or lifestyle is, there are many factors that require us to give our body a chance to refresh and remove anything that could be holding us back from experiencing superior health and long lasting vitality.
CAMPAIGN IDEA:
To launch the detox program called ORGANIC INDIA CLEAN, we positioned this program as the ULTIMATE RESET BUTTON that helps your body to reach its optimum functioning with the 7-day and 21-day detox programs. The campaign line was ‘RESET to the best version of you, organically.”
To launch the detox program called ORGANIC INDIA CLEAN, we positioned this program as the ULTIMATE RESET BUTTON that helps your body to reach its optimum functioning with the 7-day and 21-day detox programs. The campaign line was ‘RESET to the best version of you, organically.”
CAMPAIGN FLOW:
We launched this with a campaign that focused on how the detox program preferred by Hollywood celebrities like Gwyneth Paltrow, Demi Moore & Oprah Winfrey, is now in India. This was soon followed by a YouTube film that introduced the concept of ‘RESET’ supported by active social media promotions, tweets, Facebook posts, Insta stories, SEO, search-ads, in-store promotions and a comprehensive microsite that explained the entire product journey and its benefits.
